7 Quality Management Principles | Keyn Certification
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7 Quality
Management Principles

The concepts and believes which shapes how quality
is implemented and practiced.

Quality Management Principles is the core ideology for ISO 9001.

ISO 9000 family is based on these quality management principles. These principles are eventually established into ISO 9001's requirements, forming a consistent yet long-lasting framework for quality.

As a company grows, the need to match and satisfy customers' demands becomes increasingly important. One way to satisfy their demands and requirements is by improving the quality of a company's products or services.

Therefore, the fundamentals of quality management comes into place. An organization should be aware of the principles, and by then collectively focus on quality concerns.

A proficient quality begins with management commitment and support.

Based on the latest version of ISO 9001, ISO 9001:2015, these are the seven quality management principles.
Customer Focus

Quality and customer focus are two key principles of business success. No matter how sophisticated or technical the process is, an effective performance requires constant attention towards customers' changing needs and their perception of the quality and value.

Understanding customers' needs and expectations is the foundation of customer satisfaction. Using the right methods of customer satisfaction analysis provides a better focus on the resources to be allocated for operational improvements.

Leaders create and maintain the internal environment in which workers can become committed and fully involved in achieving the organization's objectives.

Leaders lead by example, setting a way to accomplish the goals they set, communicating their vision and direction effectively, listening carefully to the needs of others, addressing those needs with sensitivity and creativity, and providing consistent feedback to all employees regarding their progress in meeting those needs.
Engagement of People

Employees who feel engaged and who understand the importance of their individual contribution to the work process are better equipped to meet the needs of customers, improve products and services, and develop more successful business outcomes.
Process Approach

Processes are fundamental to all businesses, it is a series of activities that combine using resources to produce value. Each process is an activity or set of activities designed from providing the right incentive, capacity, resources and knowledge, to produce a specific outcome.

Having a process-based approach in business practice helps to optimize process workflow. This in return increases efficiency, eliminates waste, variability, uncertainty flow and toward building better coordination.

Similar to market demand, customers' requirements change over time.

In order to remain competitive and successful in any market, it is essential to be in total control of a company's business processes. The continuous improvement effort doesn't stop at just one cycle of improvement--it's a continual process.

Continuous improvement is the foundation of quality, the process of improving organizational processes encompasses many activities and concepts, the possibility to reach perfection is endless. Continually improving your company by reviewing the process constantly and enhancing the actual results you achieve against your goals.
Evidence-based decision making

Evidence and data should be the basis of all decisions.

It is not the wisest choice to make decisions based on limited information. The outcome of your decision is highly more reliable if it is based on the available amount of substantial information rather than more towards assumptions.

The best evidence comes from collecting and analysing your process performance data, this includes products and services requirements, customer satisfaction, and the overall operations.
Relationship management

The relationship management is a sequence of activities that takes place within the framework of an organisation's basic business processes, that seeks to establish and maintain relationships.

The term relationship management is most often applied to customer-supplier relationships in business. Relationship management helps you grow your business culture. Practicing relationship management through customer appreciation, feedback gathering and reinforcement, will go a long way in building and growing your business.

Relationship building is essential in business.

Proper relations build-up can be successful only if there are stable, clear and mutually beneficial business purposes or objectives.

Relations usually come with an established agreement in a particular way. Business will experience a decrease in performance without the right relationships in place. Hence, it is important for businesses to maintain a good relation with all customers, suppliers, partners and other stakeholders.

Businesses are increasingly under pressure to produce more with fewer resources. Today, competition is fierce toward high quality products and services. Quality is a significant factor in creating customer satisfaction and improving business growth performance.